Blue Water

2014 - 2015
Branding, Collateral

Brand identity by Matt Vergotis.

Before the final direction for Blue Water’s identity was chosen, I began working on a type illustration that would be used on the agency’s website or social media channels. Once the brand’s concept was finalized, I began to design work with the new identity. Two of the most notable projects are the business card and annual holiday card designs.

Tpye illustration

"You get the idea" type illustration.

Business card

Blue Water's business card.
The cards were letterpressed in the brand's blue with a blind impression border on the information side.

2014 Holiday card

Blue Water's 2014 holiday card.
The illustration was designed using the brand's pattern and the cards and envelops were letterpressed.

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